In this live interactive session, four of the industry’s brightest talents will be discussing some of the hottest topics in Digital Marketing in 2017. So whether you're in need of a complete marketing makeover, or just wish to keep up with the latest trends, this is the one for you!


co-hosted by:

UK Marketing Day is a digital summit featuring:  
  • Tips, tools and methods for creating an authentic personal brand 
  • How to generate new leads using webinars
  • How to avoid some of the biggest account-based marketing mistakes
  • How to create impactful emails that get read

Whether you’re a digital marketing pro or just diving into the space, UK Marketing Day has something for you 

  • Where: At your computer. It's virtual!
  • When: Thursday, 8th June 2017 @ 10am - 12pm (BST)

Check out the agenda, speakers and topics below 

10:35am – 10:55am BST

Julia Lenhard
Corporate Marketing Manager, GoToWebinar
4 Reasons to Make Webinars a Key Component of Your Content Marketing Mix

Webinars are one of the key elements in Marketing which allow transferring content directly to employees and customers. They don't only work well for lead generation campaigns, but also for product presentations and online training purposes.

In this session, I'll explain:
  • How to generate new leads using webinars
  • Why following up on webinar lead campaigns is essential
  • Where webinars make most sense in your content nurturing funnel
  • How we use webinars at GoToWebinar as part of our content marketing strategy

10:15am – 10:35am BST

Lynne Copp
CEO & Founder of WorkLife Company, 
Author of Dancing 'Round the Handbags
My Brand, My Career, My Way!

In our virtual workplaces, it is essential that personal brand, visibility and influence are managed effectively. This inspiring session will provide you with increased awareness, skills and tools to begin to develop your personal brand. How can you take ownership for your personal presence? 

In this session, you'll learn:
  • How to develop and manage your personal brand and have greater awareness of your personal presence
  • How to begin to think about your personal brand development plan
  • Tips, tools and methods for creating an authentic personal brand

11:00am – 11:20am BST

Melanie Gipp
Marketing Manager, Marketo
Biggest Mistakes Account-Based Marketers Make and How to Avoid Them

Whether you’re new to account-based marketing (ABM) or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future. During this webinar we will discuss the top eight account-based marketing mistakes - from account selection, to setting a strategy, to measurement - and how you can avoid them. 

You’ll learn:
  • How to select the right accounts 
  • Why a cross-channel strategy can’t be ignored 
  • What metrics are true indicators of success for your stakeholders

UK Marketing Day

 Trends, Tools and Tactics in 2017


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@2017 Unbounce, Marketo and GoToWebinar // All Rights Reserved

11:20am – 11:40am BST

Stefanie Grieser
Marketing Manager – International Markets, Unbounce
Full Funnel Email: Crafting Marketing Campaigns that Perform from Inbox to Landing Page

No matter how great your emails are, you're losing potential customers if you send traffic to landing pages that aren't optimized. A great landing page can make the difference between a successful email marketing campaign and a wasteful one.

In this actionable webinar, you’ll learn the elements of a high-converting landing page, allowing you to deliver delightful email campaign experiences - all the way from inbox to landing page.

In this session we'll teach you to:
  • Learn how to create delightful, personal emails with impact
  • Pick up practical tips for full-funnel email optimization from subject lines to CTAs to landing pages
  • And more!

Thursday, 8th June 2017

10am - 12pm (BST)

*I'm happy to be contacted by UK Marketing Day Co-Hosts: Unbounce, GoToWebinar and Marketo

This is a virtual event and all sessions will be held via GoToWebinar. Your confirmation email will provide you with the information you need to join us on the date. 

Where? It's virtual!


Trends, Tools and Tactics in 2017

10:00am – 10:15am BST

Introductory session

Oni Thomas and Julia Lenhard from GoToWebinar will open #UKMarketingDay 2017.
Join the session early to meet the panel and learn more about the ideas behind the event.

11:00am – 11:05am BST

Coffee Break

11:40am – 12:00am BST

'Round-table' with the speakers 

Don't miss the live panel discussion at the end. Remember the session will be interactive so you'll have the opportunity to contribute to the discussion and put your questions and comments to the speakers!
Build using the Unbounce Landing Page Platform
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